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European Union SXSW House

Welcome to the EU

The Challenge

Help expand the EU’s experiential engagement with SXSW attendees within the EU House through creative strategy, design and experiential planning. 


  • Improve attendees’ experience by designing educational moments and immersive environments at SXSW 2019
  • Design a comfortable and classic environment for attendees







Immersive Experiences


Days at SXSW

What We Did

Working alongside multiple international organizations, Mars created interactive and engaging activities to educate attendees about the European Union.

  • Full environmental design transforming the venue into the EU House at SXSW 2019
  • Created 3 Immersive Activities to engage and educate guests in conjunction with European Organizations
    • Sound Domes featuring European music festivals and Women in Music
    • Touchscreen Exhibit teaching attendees about Disinformation
    • Custom-made Coloring Wall featuring EU 101