The Challenge
Plan a multi-day festival at The Wharf in Washington, DC hosting 100,000 attendees. Create and produce a branded experiential environment celebrating Jazz in the District.
Results
100,000
Visitors
4
Stages
3
Days
Doing What's Necessary
Conducted multiple discovery sessions with key personnel to understand the emotional experience DC JazzFest wanted to create for their target audience and transformed The Wharf into a branded and immersive environment.
- Converted the SW Waterfront District Wharf into 3D CAD
- Created branded moments through interactive art and takeaway items
- Produced and executed a 3 day festival
