The Challenge
Create a large-scale immersive and educational experience about the ACLU and tour across the country, engaging current supporters and the general public.
- Engage with 25,000 visitors
- Hit 10 cities
- Generate 15,000 Call-To-Actions
Create a large-scale immersive and educational experience about the ACLU and tour across the country, engaging current supporters and the general public.
Visitors
Cities
Unique Programs
Actions Taken
Retrofitted four shipping containers into immersive environments that educated attendees on multiple issues the ACLU is fighting for. At each exhibit and throughout the activation, we created various call to action activities for guests to join the fight.