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European Union SXSW House

Welcome to the EU

The Challenge

Help expand the EU’s experiential engagement with SXSW attendees within the EU House through creative strategy, design and experiential planning. 

 

  • Improve attendees’ experience by designing educational moments and immersive environments at SXSW 2019
  • Design a comfortable and classic environment for attendees

 

 

Results

5,0000

Visitors

5

Immersive Experiences

3

Days at SXSW

What We Did

Working alongside multiple international organizations, Mars created interactive and engaging activities to educate attendees about the European Union.

  • Full environmental design transforming the venue into the EU House at SXSW 2019
  • Created 3 Immersive Activities to engage and educate guests in conjunction with European Organizations
    • Sound Domes featuring European music festivals and Women in Music
    • Touchscreen Exhibit teaching attendees about Disinformation
    • Custom-made Coloring Wall featuring EU 101

 

Gallery

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